Tesla equals them all!!
Tesla's 6.5M followers nearly equals all other brands’!!
Tesla is a new great car brand. You can find it has 6.5M twitter followers now. They reached this number of followers in a very short time and with the minimum cost comparing with other great car brands. Actually this 6.5M nearly equals all other brands followers all together. By starting the online campaign, they had a great challenge which is how will we peak among others?
The answer was very simple:
- Leverage Your CEO’s Social
Media Influence: And this was the biggest push for the campaign as Musk
already is a hero. He has a great attitude and personality with his fans.
- Focus Your Efforts Online: Part
of their online campaign was sharing their team efforts and signatures on
cars parts after being produced which makes reactions in an emotional way.
- Create the Best Possible
Customer Experience: No wonder Tesla has the highest customer loyalty
of all car brands with an overall satisfaction of 90%. It doesn’t
have any retail dealerships where you need to negotiate with tedious
salesmen. All information is conveniently made available on their website
- Build a Strong Referral
Program: Tesla has had a solid referral program that further
motivates customers to share their great experiences with the company and
its products.
- Don’t Rely on Paid
Advertising
- Be as Authentic (and Fun) as
You Can
- Be Transparent
- Don’t Be Afraid to Be a Bit
Controversial
- Champion Your Mission and
Vision in All Marketing Efforts
- Allow Self-Service Options
#IminDMND
#teslacars
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